Post by sakibkhan49 on Feb 24, 2024 21:37:59 GMT -6
From traditional shelf marketing , literally "shelf" marketing, which determines the arrangement of products, up to the push notifications that arrive directly on your smartphone when you are near a point of sale: let's see how marketing makes us fill our cart in a almost natural at the supermarket. 1. A notification from the supermarket Marketing guides you not only inside the supermarket, but even before entering it. As? Geolocating you. A new frontier for large-scale retail trade is in fact represented by proximity marketing , which is based on geo-localization systems to directly reach customers who are near the point of sale: just be near the supermarket to receive a push notification on your smartphone which warns of new promotions, thus inviting potential consumers to enter.
Compared to the usual promotional SMS, proximity marketing push notifications allow you to share extremely personalized content with users and allow you to intercept customers in the most appropriate place and in real time. A pioneer in the use of this digital marketing strategy in Italy is the VéGé Group, which already in 2018 created a short short Chinese UK Phone Number List film " VéGé emotional marketing " to illustrate this new frontier of digital marketing and its benefits. To do this he focused on emotions, telling a love story born in the supermarket thanks to the push notifications sent by the supermarket. The video was created in partnership with Coca-Cola. Why? This type of personalized , geo-localized and real-time communication is advantageous not only for large-scale retail trade but also for individual brands, since this marketing strategy can be activated even when the customer is already inside the supermarket, as he wanders through the aisles, drawing his attention via push notifications to particular promotions or to the products of individual brands as he gets closer to them. “VéGé emotional marketing” 2.
The low price Another technique, much more traditional, with which marketing takes you to the supermarket is represented by the low price. This strategy, known in English with the expression " loss leader ", consists in promoting a branded product, selling it at a significantly low price, even below cost, which acts as a bait to bring consumers into the store. In fact, these types of promotions reach you directly at home, via the typical supermarket flyers, which you find in the letterbox. In fact, the aim is not so much to increase sales of the product being promoted, but to attract customers and thus encourage the purchase of other products once inside the supermarket.
Compared to the usual promotional SMS, proximity marketing push notifications allow you to share extremely personalized content with users and allow you to intercept customers in the most appropriate place and in real time. A pioneer in the use of this digital marketing strategy in Italy is the VéGé Group, which already in 2018 created a short short Chinese UK Phone Number List film " VéGé emotional marketing " to illustrate this new frontier of digital marketing and its benefits. To do this he focused on emotions, telling a love story born in the supermarket thanks to the push notifications sent by the supermarket. The video was created in partnership with Coca-Cola. Why? This type of personalized , geo-localized and real-time communication is advantageous not only for large-scale retail trade but also for individual brands, since this marketing strategy can be activated even when the customer is already inside the supermarket, as he wanders through the aisles, drawing his attention via push notifications to particular promotions or to the products of individual brands as he gets closer to them. “VéGé emotional marketing” 2.
The low price Another technique, much more traditional, with which marketing takes you to the supermarket is represented by the low price. This strategy, known in English with the expression " loss leader ", consists in promoting a branded product, selling it at a significantly low price, even below cost, which acts as a bait to bring consumers into the store. In fact, these types of promotions reach you directly at home, via the typical supermarket flyers, which you find in the letterbox. In fact, the aim is not so much to increase sales of the product being promoted, but to attract customers and thus encourage the purchase of other products once inside the supermarket.